About

Your Plate. Your Story.

Your car isn't just a way to get from A to B – it's part of who you are. A custom plate lets you tell your story whenever you hit the road, through your choice of combination, style and colour theme.

We're here to help you create a one-of-a-kind plate that you'll love. With dozens of styles and millions of combinations to choose from, you're sure to find one that feels just right for you.

The beginning of number plates in Victoria

Number plates have come a long way, from a practical necessity to an opportunity for self-expression. It all started in 1909, when Victorian law first required every motor vehicle to display a unique identifying number. Back then, drivers often painted their registration numbers directly on their cars or fashioned their own homemade plates.

By 1932, the government introduced official metal number plates, mandating that every motor car display its assigned number at the front and rear. Handcrafted from heavy-gauge metal, these plates featured raised lettering and a distinctive black-and-white enamel finish. Between 1932 and 1939, more than 285,000 vitreous enamel plates were issued across Victoria, from plate number 2 through to 285,000.

Today, the iconic design of these original Victorian number plates is instantly recognisable as Heritage plates. Rare and highly sought after, Heritage plates are available only through auction and remain prized possessions among collectors and enthusiasts alike.

Custom Plates: a new era of personalisation

Fast forward to the 1990s, when Victorians jumped at the chance to add a splash of colour and personality to their vehicles. For drivers with a taste for something different, Custom Plates opened a new chapter in this story.

Footy fans began cheering from their bumpers in 1993 with our AFL plates. European car enthusiasts could add the perfect finishing touch with Euro plates in 2005. Signature plates offered a sleek, minimalist look with fewer characters in 2007. Prestige plates followed, bringing elegant silver and gold finishes to the range.

Today, Custom Plates celebrate your individuality. As the range continues to grow, drivers have more ways than ever to create a plate that suits their style. From classic black and white to bold colours, flags, themes, and more – we believe every plate tells a story, and we're proud to help you share yours, every time you get behind the wheel.