An Iconic First Release
Introducing Seven Reserve
Be part of the first curated release of Victoria's premium 7‑character number plates.
This limited selection will be offered exclusively at a landmark auction on 26 May 2026.
The Seven Reserve Collection
The Seven Reserve release introduces a new premium format through a collection of 12 curated lots, showcasing some of Victoria’s most compelling 7-character combinations.
At this time, 7-character plates are only available as part of the Seven Reserve release.
Winner's Choice
Winner's Choice is the final lot of the night – the closing moment of the Seven Reserve auction. Winner's Choice allows the winning bidder to select their own eligible 7-character combination, joining a limited group to own one of Victoria's first 7-character plates.*
Find out more
Auction Details
Date: 26 May 2026
Time: 7:30pm AEST
Location: Park Hyatt Melbourne
This auction is delivered in partnership with Heritage Only.
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Bidders must register online with Heritage Only to participate. Representations of plates are for illustration purposes only; final products may vary slightly. VicRoads Custom Plates reserves the right to withdraw any depicted plate combination from the auction without notice. Personal information collected from bidder registrations will be processed by Heritage Only in accordance with their privacy policy.
* Visit the Winner's Choice terms and conditions.
Plate images are a guide only. There may be small variations to colour and spacing. Plates displayed on this page are not necessarily available for sale.
Please note: If you need to purchase a plate under a company name you must visit a VicRoads Customer Service Centre from 8:30am-4:30pm Monday to Friday.